Today you have to run faster to stay in place
Marketing is a race without a finishing line.
The future isn’t ahead of us. It has already happened.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Increasingly, consumers are looking for solutions to their anxieties about making the globalized world a better place.
This is the portrait of the future customers—connected yet distracted.
It is more profitable to do what is strategically right than what is immediately profitable.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Good companies will meet needs; great companies will create markets.
The most important thing is to forecast where customers are moving; and be in front of them.
Throughout the world, Professor Philip Kotler is regarded as the Father of Modern Marketing. For over 50 years, Professor Philip Kotler has taught at the Kellogg School of Management at Northwestern University.
His book 'Marketing Management' is the most widely used marketing textbook in the world. Most books on management ‘gurus’ have at least one chapter dedicated to Professor Kotler’s continuing legacy as the undisputed ‘Father of Modern Marketing’.
With over sixty books and one hundred and fifty articles on marketing, and having advised some of the world’s leading corporations, not for profit organisations and even countries on their marketing and branding efforts, it is little wonder why Professor Kotler has become synonymous with marketing.
After joining Fujifilm in Japan in 1992, Mr. Nakamura has worked mostly in the Photo Imaging division and has held various senior roles in sales and marketing. Since June 2018, he has been leading Fujifilm UK as Managing Director. Previous to that, he was in charge of Fujifilm Malaysia as Managing Director and also worked as General Manager for Asia Pacific Photo Imaging between 2015 and 2018.
Prior to that, from 2012 to 2015, he served as Global instax team leader and Global Marketing in Photo Imaging division and, from 2005 to 2011, worked in Marketing & Sales, Photo Imaging Division of Fujifilm North America. Mr Nakamura will talk on how FujiFilm innovated through crisis, to not only survive but thrive too.
FujiFilm is now one of the world's leading medical imaging techonogy firms for instance, being the first to digitilize the X-ray for instance or being a global leader in varuous healtcare image based technologies. Fujilfilm's commitment to social and humanistic management make it ideal as a global example of best practice.
Sadia Kibria is the CEO of World Marketing Summit Group , Co-Founder of Kotler Impact and Founder of Kotler Foundation. She is a world renowned marketing woman leader, committed to echoing Professor Kotler's vision of making a better world through marketing.
An economist by profession, Sadia holds a double Honors, a Masters of Business Administration and Masters of Economics. With a portfolio stretching close to twenty years of global corporate experience with multi-nrationals, Sadia enjoys her role as a philanthropist and active investor.
She enjoyes volunteering for the Women Settlement Organization in Canada, where she resides with her kids, husband and two cats. Sadia is delighted to be welcoming the aspiriing and experienced marketers of the UK to Professor Kotler's innaugeral World Marketing Summit UK. Sadia will open the event as the summit's host.
Lord Digby Jones is a cross bench Peer in the House of Lords, international businessman, media commentator, TV presenter, author & public speaker.
He served as the Director General of the Confederation of British Industry (2000-06) and Minister of State for UK Trade & Investment (2007-08).
As the United Kingdom’s Voice of Business, he is committed to promoting British Business interests and has published two books with the same mission - 'Fixing Britain – the Business of Re-Shaping Our Nation' (2011) and 'Fixing Business – Making Profitable Business Work for the Good of All' (2017).
A best-selling author on brand positioning, Laura Ries is a global thought leader in brand positioning, competitive marketing strategy and PR.
Advisor of global brands such as Disney, Ford, Samsung and Unilever, Laura has published several books including “Visual Hammer”, translated into five languages, where she outlines specific strategies to improve the effectiveness of marketing slogans.
She has co-authored several other leading books with her father, Al Ries including “The 22 immutable laws of the brand”, “The Fall of Advertising and the Emergence of Public Relations”, “The Origin of Brands” and “War in the Room of Meetings”.
Moran Cerf is a world-renowned neuroscientist with a mission to help businesses and entrepreneurs harness our current knowledge of the brain to improve our understanding of consumer and business decision-making.
A Professor of Business at the Kellogg School of Management, Moran is an investor, a former hacker and founder of Think-Alike, B-Cube and the curator of PopTech. Moran is also recipient of the Templeton Foundation’s “Extraordinary Minds” award and recently named one of the “40 leading professors below 40”.
Moran also serves as the Alfred P. Sloan screenwriting professor at the American Film Institute and has served as a science consultant to numerous Hollywood films and TV series.
Dr Eva Kipnis is a Senior Lecturer in International Marketing at Sheffield University Management School and a co-founder of Multicultural Marketplaces network established to promote and facilitate marketing practices that foster inclusive communities and positive engagement with diversity.
Her work focuses on understanding the impact of advertising representations of diversity on people’s perceptions of social inclusion and participation in intercultural interactions. Eva is leading a collaborative initiative with several members of the Multicultural Marketplaces network developing marketing teaching approaches founded on diversity and inclusion principles.
She also serves on the Advisory Committee for Transformative Consumer Research – an international movement encouraging research for enhancing welfare of all affected by consumption.
Greg Marshall is a professor of marketing and strategy in the Crummer Graduate School of Business at Rollins College and holds a secondary appointment as Professor of Marketing and Sales at Aston Business School. He is Editor-in-Chief of the European Journal of Marketing, published by Emerald. His industry experience includes management positions in the consumer packaged goods and retailing industries.
Much of Greg’s published research focuses on performance issues in sales organizations. He also contributes to the field through his co-authorship of several textbooks that are widely used around the world.
Greg recently completed a term on the American Marketing Association Board of Directors and is Past President of the AMA Academic Council. In 2018 he received the Lifetime Achievement Award from the AMA Selling and Sales Management Special Interest Group.
Ade is the CEO and Founder of the inclusion advocacy social enterprise Women in Marketing (WiM), established to educate, inspire, connect, recognize and empower women marketers. The WiM group continues to go from strength to strength as a globally acclaimed platform championing women marketers.
Ade was honoured in the Black Women in Europe Powerlistand also in the World of Difference 100 award in Washington DC. Ade also serves on the advisory board of the transformational Diversity in Marketing and Advertising series of summits.
Ade will be discussing the role of diversity and representation as underpinning the future of marketing.
Professor Luiz Moutinho is a Visiting Professor of Marketing at Suffolk Business School and a world-renowned expert on Artificial Intelligence for Marketing.
Formerly, the world’s first Professor in Bio-Marketing and Futures Research, Professor Moutinho is also the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co-editor-in-Chief of the Innovative Marketing Journal.
With over 150 articles and 34 books published, Professor Moutinho is a global guru on bio-marketing, the algorithmic self, EmoWear (a wearable tech device that detects human emotions), evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, futures research and marketing futurecast.
Teresa Heath-Wareing is widely regarded as one of the United Kingdom’s leading Marketing influencers.
An international TEDx speaker,Teresa is also recognized alongside some of the world’s social media and digital marketing thought leaders.
Teresa hosts the popular podcast Marketing that Converts, where she has been joined by other world leading experts on social media. Her Marketing that Converts Academy is increasingly recognised as the 'go to' place for best practice tips on online conversion.
Samuel Scott is a former newspaper editor, and director of marketing in the high-tech industry. Currently, Samuel serves as the Promotion Fix columnist for the Drum where his hard hitting opinion pieces have become trendsetting pieces for the sector.
One of the few global speakers who combines his unique mix of experience in journalism and marketing to show businesses, policy makers and universities the trends which matter for the marketing sector.
Widely regarded as a specialist in integrating traditional and online marketing Samuel will discuss media planning for 2020 and beyond.
Tana Licsandru is a Lecturer in Marketing at Newcastle University London and an advocate of the transformative power of marketing to elevate the voices of under- and mis-represented consumers.Tana’s research focuses on inclusive marketing practices, from brand communications to services and product design. Her work helps practitioners harness the value of diversity and inclusion to bring about positive social change and build more meaningful connections with multicultural markets.
Author of more than 100 articles and 14 books on marketing and branding, Professor Aaker is widely recognised as the “Father of Branding”.
His book Brand Relevance: Making Competitors Irrelevant was named among “Ten Marketing Books You Should Have Read” by Advertising Age in 2011. His other classics – Managing Brand Equity and Building Strong Brands – have become bibles for Brand Managers globally.
As advisor to Japan’s leading advertising agency, Dentsu and other leading global brands, Professor Aaker shares his insights on branding in disruptive times.
Professor Aaker currently serves as Professor in Marketing at Haas School of Business, University of California, Berkley.
There’s only one name in marketing: Phil Kotler.Tom Peters, author of In Search of Excellence
What Peter Drucker is to management, Philip Kotler is to marketing.Al Ries, author of The Fall of Advertising and the Rise of PR
Phil Kotler is the reigning sage of marketing.Jim Collins, author of Good to Great
Kotler has done more than probably anyone else to cement marketing’s reputation as a serious business discipline.Howard Rothman, Amazon
In time, every single one of his ideas became standard operating procedure for the marketing profession.Jon Wuebben, Future Marketing: Winning in the Prosumer Age
...has done more than any other writer or scholar to promote the importance of marketing...Financial Times
I can think of few other books [i.e. Marketing Management by Philip Kotler]… whose insights would be of more practical bene?t to the average company.Gary Hamel
...world’s leading authority on marketing...Carol Kennedy, author of Guide to the Management Gurus: The best guide to business thinkers.
Kotler has done more than probably anyone else to cement marketing’s reputation as a serious business discipline.Tom Brown, In Business Minds: Connect with the world’s greatest management thinkers.
...his name is now inseparable from marketing… When it comes to marketing, Professor Kotler wrote the book on the subject [i.e. Marketing Management by Philip Kotler].Ciaran Parker, The Thinkers 50: The World’s 50 Most Influential Business Writers and Leaders.
...He is widely recognized as the dean of America’s marketing professors.Forbes
Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period.Dennis Dunlap, past CEO, American Marketing Association
...the world’s foremost expert on the strategic practice of marketing.Management Centre Europe