Transformative Marketing Leadership for the 21st Century

The UK’s marketing conference of the decade is here! Learn from the Father of Marketing Professor Philip Kotler.

Good marketing has the individual at its centre - GREAT marketing has humanity at its centre.

YES – it's official! The ‘Father of Marketing’ – the legendary Professor Philip Kotler is coming to the UK for the first time in a decade to share his insights with British marketers! If you want to learn from the undisputed 'Father of Marketing’ on how to survive and thrive in increasingly uncertain marketplaces, then this is an event you should not miss!

Learn from the Master of Marketing on how to responsibly embrace uncertainty in the marketplace with transformative marketing leadership.

A once in a lifetime opportunity to learn from Professor Philip Kotler as he shares his vision with Great British Marketers.

Foster Collaborations
Foster Collaborations
Align with Innovative Thinking
Align with Innovative Thinking
Learn from the Master of Marketing
Learn from the Master of Marketing
Generate New Ideas
Generate New Ideas

Keynote Speaker

Philip Kotler

Professor Philip Kotler


Throughout the world, Professor Philip Kotler is regarded as the Father of Modern Marketing. For over 50 years, Professor Philip Kotler has taught at the Kellogg School of Management at Northwestern University.

His book 'Marketing Management' is the most widely used marketing textbook in the world. Most books on management ‘gurus’ have at least one chapter dedicated to Professor Kotler’s continuing legacy as the undisputed ‘Father of Modern Marketing’.

With over sixty books and one hundred and fifty articles on marketing, and having advised some of the world’s leading corporations, not for profit organisations and even countries on their marketing and branding efforts, it is little wonder why Professor Kotler has become synonymous with marketing.

Special Guest Speaker

Lord Digby Jones


Lord Digby Jones is a cross bench Peer in the House of Lords, international businessman, media commentator, TV presenter, author & public speaker.

He served as the Director General of the Confederation of British Industry (2000-06) and Minister of State for UK Trade & Investment (2007-08).

As the United Kingdom’s Voice of Business, he is committed to promoting British Business interests and has published two books with the same mission - 'Fixing Britain – the Business of Re-Shaping Our Nation' (2011) and 'Fixing Business – Making Profitable Business Work for the Good of All' (2017).

Digby Jones

Guest Speakers

Laura Ries

Laura Ries


A best-selling author on brand positioning, Laura Ries is a global thought leader in brand positioning, competitive marketing strategy and PR.

Advisor of global brands such as Disney, Ford, Samsung and Unilever, Laura has published several books including “Visual Hammer”, translated into five languages, where she outlines specific strategies to improve the effectiveness of marketing slogans.

She has co-authored several other leading books with her father, Al Ries including “The 22 immutable laws of the brand”, “The Fall of Advertising and the Emergence of Public Relations”, “The Origin of Brands” and “War in the Room of Meetings”.

Professor Moran Cerf


Moran Cerf is a world-renowned neuroscientist with a mission to help businesses and entrepreneurs harness our current knowledge of the brain to improve our understanding of consumer and business decision-making.

A Professor of Business at the Kellogg School of Management, Moran is an investor, a former hacker and founder of Think-Alike, B-Cube and the curator of PopTech. Moran is also recipient of the Templeton Foundation’s “Extraordinary Minds” award and recently named one of the “40 leading professors below 40”.

Moran also serves as the Alfred P. Sloan screenwriting professor at the American Film Institute and has served as a science consultant to numerous Hollywood films and TV series.

Moran Cerf
Margaret Hogg

Professor Margaret Hogg


As one of the world’s leading authors on Consumer Behaviour, Professor Margaret Hogg is a specialist in all matters linked to the psychology of consumers.

Her work on anti-consumption for instance, remains one of the most comprehensive frameworks to understand why consumers avoid certain products, services or ideas.

Margaret is one of United Kingdom’s most celebrated Professors in Marketing and will share her insights and experience specifically from a consumer psychology perspective.

Greg Marshall

Professor Greg Marshall


Greg Marshall is a professor of marketing and strategy in the Crummer Graduate School of Business at Rollins College and holds a secondary appointment as Professor of Marketing and Sales at Aston Business School. He is Editor-in-Chief of the European Journal of Marketing, published by Emerald. His industry experience includes management positions in the consumer packaged goods and retailing industries.

Much of Greg’s published research focuses on performance issues in sales organizations. He also contributes to the field through his co-authorship of several textbooks that are widely used around the world.

Greg recently completed a term on the American Marketing Association Board of Directors and is Past President of the AMA Academic Council. In 2018 he received the Lifetime Achievement Award from the AMA Selling and Sales Management Special Interest Group.

Ade Onilude

Ade Onilude


Ade is the CEO and Founder of the inclusion advocacy social enterprise Women in Marketing (WiM), established to educate, inspire, connect, recognize and empower women marketers. The WiM group continues to go from strength to strength as a globally acclaimed platform championing women marketers.

Ade was honoured in the Black Women in Europe Powerlistand also in the World of Difference 100 award in Washington DC. Ade also serves on the advisory board of the transformational Diversity in Marketing and Advertising series of summits.

Ade will be discussing the role of diversity and representation as underpinning the future of marketing.

Margaret Hogg

Professor Luiz Moutinho


Professor Luiz Moutinho is a Visiting Professor of Marketing at Suffolk Business School and a world-renowned expert on Artificial Intelligence for Marketing.

Formerly, the world’s first Professor in Bio-Marketing and Futures Research, Professor Moutinho is also the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co-editor-in-Chief of the Innovative Marketing Journal.

With over 150 articles and 34 books published, Professor Moutinho is a global guru on bio-marketing, the algorithmic self, EmoWear (a wearable tech device that detects human emotions), evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, futures research and marketing futurecast.

Ade Onilude

Teresa Heath-Wareing


Teresa Heath-Wareing is widely regarded as one of the United Kingdom’s leading Marketing influencers.

An international TEDx speaker,Teresa is also recognized alongside some of the world’s social media and digital marketing thought leaders.

Teresa hosts the popular podcast Marketing that Converts, where she has been joined by other world leading experts on social media. Her Marketing that Converts Academy is increasingly recognised as the 'go to' place for best practice tips on online conversion.

Samuel Scott

Samuel Scott


Samuel Scott is a former newspaper editor, and director of marketing in the high-tech industry. Currently, Samuel serves as the Promotion Fix columnist for the Drum where his hard hitting opinion pieces have become trendsetting pieces for the sector.

One of the few global speakers who combines his unique mix of experience in journalism and marketing to show businesses, policy makers and universities the trends which matter for the marketing sector.

Widely regarded as a specialist in integrating traditional and online marketing Samuel will discuss media planning for 2020 and beyond.

Full event schedule and details of other world leading speakers to be published shortly but, as a teaser, we can confirm the legendary ‘Father of Branding’ Professor David Aaker will also speak (via webcam).

David Aaker

Professor David Aaker


Author of more than 100 articles and 14 books on marketing and branding, Professor Aaker is widely recognised as the “Father of Branding”.

His book Brand Relevance: Making Competitors Irrelevant was named among “Ten Marketing Books You Should Have Read” by Advertising Age in 2011. His other classics – Managing Brand Equity and Building Strong Brands – have become bibles for Brand Managers globally.

As advisor to Japan’s leading advertising agency, Dentsu and other leading global brands, Professor Aaker shares his insights on branding in disruptive times.

Professor Aaker currently serves as Professor in Marketing at Haas School of Business, University of California, Berkley.

Don't miss this once in a lifetime event, learn from the Father of Marketing at the United Kingdom's marketing event of the decade.

The Venue

To learn more about how you can enjoy your experience in Harrogate
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Please refer to our dedicated information page for hotel reservations and other local services.

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